A cannabis brand is much more than just a logo and an Instagram page. Once the logo captures a customer’s interest, they want to hear a story.
- Who are you?
- What do you stand for?
- What value do you offer?
- What journey brought you to that value proposition?
Branding is the telling of that story. First, we flesh out the story — the characters, the plot, the main idea — and then map out a messaging strategy to deliver that story to the customers it will speak to.
Branding is a process that is never complete. You always want to be developing cannabis brands, just like in any industry. Think of Coke as an example. Coke has was founded in 1886. They have many different iterations of their brand during that time, including logos, commercials, packaging, and more. This continued brand development has let them continue to be a leader in their industry.
Your brand is your story, and it needs to keep being worked on just like your companies story. Those who neglect their brand frequently find that the story of their business is coming to a close. For those looking to build a business that can last a lifetime, your story needs to continue.
In an emerging industry like Cannabis, Marijuana, Hemp, and CBD, strong branding sets you apart from competitors seeking quick cash out. Your customer will trust you and your products, bringing them back for years to come. Customers can be quickly swayed by new advertising and quick specials without trust in your brand. Every time your customer tries another brand, it’s an opportunity for them never to come back.